Privacy Policy

Last updated: 26 October 2026

Convenience translation. The German version is legally binding: German version (Deutsche Fassung)

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. For detailed information on data protection, please refer to our privacy policy set out below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the section “Information on the controller” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may be, for example, data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior. Where contracts can be concluded or initiated via the website, the transmitted data is also processed for contract offers, orders or other inquiries.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipients and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time about this and about any further questions on the subject of data protection.

Analysis tools and third-party tools

When you visit this website, your browsing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the host(s). This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access and other data generated via a website.

External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 (1) (b) GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6 (1) (f) GDPR). Where corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Our host(s) will process your data only to the extent necessary to fulfill their performance obligations and will follow our instructions regarding this data.

We use the following host(s):

Netzarea.de

Data processing agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the provider processes the personal data of our website visitors only on our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission over the internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Information on the controller

The controller for data processing on this website is:

Gianmarco Colaiacolo

Phone: 015122661366
Email: info@hey2.ai

The full postal address can be found in the Legal Notice.

The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage period

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion takes place once these reasons no longer apply.

General information on the legal bases of data processing on this website

Where you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, where special categories of data under Art. 9 (1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 (1) (a) GDPR. Where you have consented to the storage of cookies or to access to information on your end device (e.g. via device fingerprinting), data processing is additionally based on Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we process your data where this is necessary to fulfill a legal obligation, on the basis of Art. 6 (1) (c) GDPR. Data processing may also take place on the basis of our legitimate interest under Art. 6 (1) (f) GDPR. The legal bases that apply in each individual case are set out in the following paragraphs of this privacy policy.

Recipients of personal data

In the course of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the disclosure under Art. 6 (1) (f) GDPR, or if another legal basis permits the disclosure. When using processors, we only pass on our customers' personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The lawfulness of the data processing carried out up to the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 (1) (E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ART. 21 (1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION UNDER ART. 21 (2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Access, correction and deletion

Within the framework of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, where applicable, a right to correction or deletion of this data. You can contact us at any time about this and about any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time about this. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was or is unlawful, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
  • If you have lodged an objection under Art. 21 (1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may, apart from being stored, only be processed with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL and TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address bar of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to promotional emails

We hereby object to the use of contact details published within the scope of the legal notice obligation for sending promotional and information material that has not been expressly requested. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example by spam emails.

4. Data collection on this website

Cookies

Our websites use so-called “cookies”. Cookies are small data packets and do not cause any damage to your end device. They are stored on your end device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are deleted automatically at the end of your visit. Persistent cookies remain stored on your end device until you delete them yourself or your web browser deletes them automatically.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. Where consent to the storage of cookies and comparable recognition technologies has been requested, processing takes place exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be limited.

If further cookies and services are used on this website, you can find this in this privacy policy.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this has been requested; consent can be revoked at any time.

The data you enter in the contact form remains with us until you request deletion, revoke your consent to storage or the purpose for the data storage no longer applies (e.g. after your inquiry has been processed). Mandatory statutory provisions, in particular retention periods, remain unaffected.

Inquiries by email, telephone or fax

If you contact us by email, telephone or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this has been requested; consent can be revoked at any time.

The data you send to us via contact requests remains with us until you request deletion, revoke your consent to storage or the purpose for the data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions, in particular statutory retention periods, remain unaffected.

Newsletter dispatch via Brevo

On this website you can sign up via a form for our weekly newsletter “KI-News der Woche” (AI news of the week). We only collect your email address. We process it to send you the newsletter with current news and analysis on AI for mid-sized businesses by email.

Legal basis and double opt-in. The legal basis for processing is your consent under Art. 6 (1) (a) GDPR. Sign-up takes place using the double opt-in procedure: after submitting the form, you will receive a confirmation email. Only after clicking the confirmation link it contains will you be added to the mailing list. You can revoke your consent at any time with effect for the future, for example via the unsubscribe link at the end of every newsletter email or by message to info@hey2.ai. The lawfulness of the data processing carried out up to the revocation remains unaffected by the revocation.

Service provider. For sending the newsletter, we use the service Brevo. Our contracting party is Brevo GmbH, Köpenicker Str. 126, 10179 Berlin, Germany, a company of the Brevo group whose parent company is Brevo SAS, 9–17 rue Salneuve, 75017 Paris, France. Brevo acts for us as a processor within the meaning of Art. 28 GDPR. The data processing agreement is part of Brevo's terms of use as the Data Processing Agreement (Annex 3) and ensures that your data is processed exclusively in accordance with our instructions and in compliance with the GDPR.

Server location and transfer to third countries. According to its list of sub-processors, Brevo stores the data in data centres in France and Germany (OVH) and in Belgium (Google Cloud). Some of Brevo's sub-processors, for example for content delivery and customer support, may also process data in the USA. These transfers are based on the European Commission's adequacy decision of 10 July 2023 on the EU-US Data Privacy Framework and, in addition, on the European Commission's standard contractual clauses pursuant to Art. 46 (2) (c) GDPR.

Open and click tracking. Our newsletters contain a small tracking pixel and links through which Brevo records whether and when you opened an email and which links you clicked. Technical data such as IP address, time and device used are also processed. We use this analysis to see which topics interest you and to improve the newsletter. The legal basis is your consent under Art. 6 (1) (a) GDPR, which you give when signing up for the newsletter. If you do not want this tracking, you can unsubscribe from the newsletter at any time.

Storage period. The data you provide when signing up remains in our mailing list until you unsubscribe from the newsletter and is then deleted from the mailing list. Statutory retention obligations and any proof of the consent given remain unaffected; this data is blocked and not used for other purposes.

Further information on data protection at Brevo can be found in Brevo's privacy policy: https://www.brevo.com/legal/privacypolicy/.

5. Advertising and conversion measurement

We run ads to draw attention to our offering and measure whether these ads lead to initial calls. We use the following services for this. Both are only loaded when you click “Accept all” in the cookie notice. The legal basis is your consent under Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. You can revoke your consent at any time by deleting the cookies in your browser; the cookie notice will appear again on your next visit.

OpenAI Ads Manager (ChatGPT Ads)

We use the OpenAI Ads Manager to run ads in ChatGPT. The provider is OpenAI Ireland Ltd., 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland. For success measurement, a measurement pixel from OpenAI is integrated on this website. It records whether you came to us via an ad and whether you subsequently booked an initial call. Information such as a shortened IP address, browser and device information, referrer URL, time of the visit and an ad identifier may be processed and linked to your click on the ad. A transfer to the USA is possible; it is based on the EU-US Data Privacy Framework and the European Commission's standard contractual clauses.

Further information can be found in OpenAI's privacy policy: https://openai.com/policies/privacy-policy/.

Adverfly Pixel

To measure and optimize our advertising campaigns, we also use the Adverfly Pixel. The pixel is loaded from servers in Frankfurt am Main (Exoscale, Germany) and records page views and conversions (e.g. the booking of an initial call). In particular, the IP address, browser and device information, pages viewed, referrer URL and a cookie identifier used to assign recurring visits are processed. The data helps us understand which ads lead to inquiries.

Further information on data protection at Adverfly: https://adverfly.com.

Cal.com

You book appointments for the free analysis and the free AI check via Cal.com (Cal.com, Inc., 2261 Market Street #4382, San Francisco, CA 94114, USA). When you open the booking window, the booking calendar from Cal.com is loaded; your details (name, email, selected appointment and your answer to the question in the booking form) are transmitted to Cal.com. Cal.com sends the appointment confirmation and a reminder before the appointment on our behalf. The legal basis is Art. 6 (1) (b) GDPR (initiation of a contract). The transfer to the USA is based on the EU-US Data Privacy Framework. More information: https://cal.com/privacy.

6. Letters and the page behind the QR code

Contact by post

We introduce our offering once by letter to selected companies. We take the name and address of the contact person from the public legal notice of the company website or from a public job posting. The legal basis is our legitimate interest in presenting our offering (Art. 6 (1) (f) GDPR). You can object to this at any time (Art. 21 (2) GDPR): by email to info@hey2.ai or via “No further mail wanted” on the page behind the QR code. We will then not write to you again and will delete your data. Without a response, we delete it after 12 months.

The page behind the QR code

The QR code in the letter leads to the page hey2.ai/brief/. In doing so, we only store a code assigned to the respective letter, the type of event (page view, click on the appointment booking, objection) and the time. We do not store the IP address or browser data. This lets us see whether a letter has aroused interest. The legal basis is Art. 6 (1) (f) GDPR. We delete the events together with the other data on the letter. The advertising and measurement services from section 5 are also only loaded there after your consent; beforehand, the page removes the code from the address bar so that it is not transmitted to these services.

Callback request

On the page behind the QR code you can request a callback. For this you enter your first name, your last name and your phone number. We process this information only to call you back. It is transmitted to us as the controller exclusively by email and is not stored on the web space. We delete it after the callback, at the latest after 30 days. The legal basis is Art. 6 (1) (b) GDPR, insofar as your request serves the initiation of a contract, and otherwise our legitimate interest in handling your request (Art. 6 (1) (f) GDPR). If you request the callback using the code from the letter, we additionally store the event “callback requested” with the code and the time, without name and phone number.

Source: https://www.e-recht24.de